OEMs continue to invest in connected car technology, and it is driving innovation and advancement every year. With innovation comes opportunity, such as improving the driver experience and encouraging brand loyalty, to accessing a multitude of new data points and gaining a better understanding of how drivers engage with their vehicles.To have an impact throughout the vehicle lifecycle, OEMs should consider:

• How to use telematics to personalize driver experiences beyond point of purchase
• Enhancing crash data analysis and their post-accident response
• The importance of strengthening their connections to ecosystem partners

Follow the path of our infographic to see the potential benefits as digitization accelerates and data transparency becomes easier.